Dapu imhando yakavambwa naWang Zhiquan, aimbova muvambi wekuba.com, muna 2012. Iri zvakare chirongwa chechipiri chebhizimusi cheWang Zhiquan mushure mekuba.com.Imba yemhando e-commerce yakazvipira "kuchengetedzeka kwepamusoro, mhando yepamusoro uye kudhura kwekuita".Kubva payakavandudzwa kweanopfuura makore matatu, Dapu yave kudaidzwa kuti "China's MUJI zvigadzirwa" neindasitiri nevatengi nekuda kweiyo yakasarudzika chigadzirwa marongero uye musika wakamira.
Sekambani yeInternet brand, Dapu inotora omni-channel marketing strategy.Pamusoro pezviteshi zvayo zvakazvimiririra zvakaita sewebhusaiti yepamutemo, app uye wechat mall, yakavhura akati wandei zvitoro zvepamhepo e-commerce mapuratifomu akadai setmall, jd.com uye vipshop, uye yakavhura zvitoro zvenyama mune zvinopfuura. 10 maguta kutenderera nyika kuongorora nekudzidzira iyo "o2o" yekushambadzira nzira yekuvhura online uye isina.Nharaunda dzinopa dzimba dzakavakirwa panharembozha dzeInternet dzakavambwa mukushambadzira munharaunda uye kushambadzira kwefani.Kutungamira indasitiri yepamba "Internet plus" kutungamira uye kudzidzira kuburikidza neakasiyana siyana zviitiko.
Dapu inotungamira bhizinesi modhi, yakanakisa bhizinesi timu uye yakanakisa bhizinesi uzivi zvakafarirwa nemusika mukuru.Kusvika parizvino, yapedza kutenderera a, kutenderera B uye kutenderera C mari.Pakati pavo, hupenyu hweLuolai ndomumwe wevanoisa mari munharaunda yayo B. Round C financing yakatangwa pajd.com crowdfunding platform muna Kurume 2016, ichikwidza 35 miriyoni yuan mumaminetsi gumi nemasere uye kutyora 40 miriyoni yuan mumaminetsi makumi matanhatu nemasere, ichigadzira itsva. rekodhi ye jd.com's equity crowdfunding.Dapu rave bhiza rakasviba muindasitiri yemachira epamba nemidziyo yemumba, uye ari kufamba munzira yekusimudzira mabhii.
"Kutanga nechokwadi, kupera nekunaka, kutanga nekureruka, uye kuve akanaka", Dapu inyanzvi yefenicha uye maitiro kune hupenyu.
Kunamatira kune iyi yakanaka brand philosophy, COOR inobatanidza zvakakwana zvemazuva ano uye inoshanda tekinoroji nehunyanzvi hwekuvandudza tekinoroji, uye yakagadzira fryer yemhepo ine "retro uye light luxury" senzira huru yeDapu, inotsigira "hupenyu muguta".Pasi pekukurumidza kufamba", tinofanirawo kutevera "hupenyu hwehupenyu".
Kusiyana nemhando imwechete yezvigadzirwa pamusika, iyi fryer yemhepo inotsanangura vashandisi vevakadzi sevashandisi vemazuva ose uye inokurumidza kupinda mumusika.Panyaya yekusimudzira kwekushanda, iyo 3D cyclone circulation system inoparadzira 360 ° C yepamusoro-tembiricha mhepo inopisa mukati memuchina mhango kuti ikurumidze kuputika kwechikafu, iyo inokodzera zvakasiyana siyana zvekubikisa.Panyaya yekusarudzwa kwezvinhu, takasarudza chikafu chegiredhi chekudya chisiri chetsvimbo, chinogona kushambidzwa nyore, uye maronda emafuta aenda, anogadzirisa marwadzo echinyakare fryers.Panyaya yekuenzanisa kweruvara, isu tinoshandisa yakanakisa uye inoyevedza Morandi yegirinhi seruvara rukuru rwechigadzirwa, uye toishongedza negoridhe rose, kududzira kusanganiswa kwehunhu uye retro, ine risinganzwisisike rhythm, agility, uye kumira kwakaringana kwekunakisa. zvinodiwa zvevashandisi vechikadzi.
